Digital Marketing

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16 hours

About Course

This course guides you through the fundamental aspects of digital marketing, encompassing areas like website creation, SEO, SEM, social media, mobile marketing, devising content strategies, managing paid campaigns, and digital marketing analytics. It equips you for business enhancements with in-depth courseware with practical examples and case scenarios that will give you the skills necessary to plan and launch successful marketing campaigns for business success.

What Will You Learn?

  • Marketing Campaigns: Learn how to develop and execute marketing campaigns that meet the objectives of the business.
  • Marketing Techniques: Master online marketing techniques that provide results within the optimum time and budget.
  • Analyzing Audience: Learn how to identify the correct audience for your product and how to engage and nurture them.
  • Marketing Strategy: Identify the apt marketing strategies that you should implement to achieve organizational goals.
  • Social Media Marketing: Explore social media platforms and strategize how to leverage the unique features of each.
  • Brand Promotion: Establish and enhance the online presence of your brand and learn to engage your audience.

Audience

  • Marketing Professionals
  • Business Owners
  • Professionals interested in learning Marketing

Course Content

Introduction to Digital Marketing
- Business strategy and marketing - Brand strategy

  • Business strategy and marketing
  • Brand strategy

Marketing Analytics

Acquiring and Engaging Users

Instructors

Benjamin J. Dockins

Benjamin J. Dockins

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1 Student
16 Courses
Jenifer Williams

Jenifer Williams

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4 Courses
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